Branding is the process of promoting a specific good or service through distinctive design and marketing strategies.

Regarding its significance, branding is frequently cited as one of the most important aspects of any company's success. Small business operations need it just as much as big conglomerates and multinational corporations do.

1) Up to 80% more people will recognise your brand when you use the proper colour.

(Source: Reboot)

People are affected differently by different hues. According to statistics, using specific colours in a logo, product, advertisement, or online design can increase brand recognition by as much as 80%. You can read more about how popular brands use colour below.

2) It takes 5-7 brand impressions for a consumer to recall a brand.

(Related to Pam Moore)

In order for a buyer or consumer to remember a brand, they often need to connect with it 5-7 times. These interactions typically result from social media advertisements. The first impression a person has of a brand, though, is formed far more swiftly.

3) The typical lifespan of a logo is ten years.

(Referring to Logo Design Guru)

Because it is easily recognised, a lot of businesses have arrived at the stage where their logo is their most valuable asset. However, the average lifespan of a company logo is 10 years.

4) A consumer's first impression of a logo is formed in about 10 seconds.


Consumers establish an opinion on a logo in about ten seconds. Facts regarding branding also demonstrate that it takes them 5 to 7 seconds to recognise it after seeing it a second time.

5) 90 percent of all purchasing decisions are unconsciously made.


Everyone is aware that emotion plays a role in purchasing decisions. Additionally, around 90% of purchasing decisions are unconscious. This just serves to highlight how advantageous it is for a company to elicit a favorable emotion.

6) 89 percent of marketers utilize Facebook for branding overall.


For 89 percent of marketers, Facebook is their preferred marketing platform. According to branding statistics, it's useful for successful branding as well. Given that Facebook is one of the most popular social networking sites in the world and that 66 percent of users enjoy following brands there, it's not surprising.

In the era of social media and the internet, branding can be challenging. Unfortunately, not many business owners are aware of the advantages it might have for their enterprise, not to mention the harm it might do if handled improperly.

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